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A L B E R T  B A R T L E T T 

P O T A T O E S 

Do potatoes have a name? Well, apparently only some of them do. The rest of potatoes in the supermarket don´t usually have a recognisable brand or identity. We based our creative concept on this insight with funny visuals and the copy "only the tastiest have a name".
 

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Extending our creative concept, we suggested using stickers for brand recognition. This idea helped avoid extra plastic packaging.
 

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