F R E S H  C A R  V A L E T I N G 

Fresh Mobile Car Valeting was looking to launch their phone app and advertise on TV for the first time. The team at Fresh was open to creative ideas that conveyed their brand values.

T H E   I D E A 

Cleaning our car is not really on our priority list for the weekend, and it ends up being that task that we leave for later. Eventually, the dirt has been in our car for so long that it comes to life. A fly, a couple old chips and some mould are the main characters of the show.

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CREATIVE: Patricia G.
PRODUCER: Frances Bell
STV Creative July 21

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