Eco-Mist Biotechnics UK was looking to introduce their unique product InfectionGard, explaining how it can help stop the spread of Covid-19. As it was a new product in the market, there was a lot to explain to the viewers. However, we still wanted to be engaging and out-there.
After a hard year, the best way to approach this brief was with a sense of humour. The public was already exhausted of hearing health warnings about Covid, and we knew this. We didn't want our message to get lost amongst them. Instead, Eco-Mist encourages fighting this virus together with a positive tone.
CREATIVE: Patricia G.
PRODUCER: Frances Bell
STV Creative July 21