First Bite Application
how can a low-alcohol beer brand bring in new drinkers?
Is getting drunk a thing of the past? It turns out that Gen Z is not interested in going out and “drinking until you drop". Here is why:
Through this application, I had the opportunity to learn from one of the best planning teams in advertising: Adam & Eve in London. I supported the team by working on strategies for brands such as Lucozade, Sierra, Sunsilk, Aviva and Bank of Scotland.