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First Bite Application


how can a low-alcohol beer brand bring in new drinkers?

Is getting drunk a thing of the past? It turns out that Gen Z  is not interested in going out and “drinking until you drop". Here is why:

Through this application, I had the opportunity to learn from one of the best planning teams in advertising: Adam & Eve in London. I supported the team by working on strategies for brands such as Lucozade, Sierra, Sunsilk, Aviva and Bank of Scotland. 

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