With the ease of the COVID-19 restrictions in Scotland, Crerar Hotels wanted to advertise on TV to drive national tourists to their locations. Crerar has a strong brand identity which they feel real proud of. It was fundamental to emphasize their spirit of Scotland, amazing locations and high-quality hospitality.
Crear Hotels counted on an external production company who provided stunning footage for the TV advert. The incredible soundtrack brought the advert to life (this track is originally from The Last of the Mohicans movie!). You can authentically feel you are in Scotland in just thirty seconds.
CREATIVE: Patricia G.
PRODUCER: Jack Gemmell
EDITOR: Martin Macdonald
STV Creative November 20