east renfrewshire council
East Renfrewshire Council wanted to encourage people living in the surrounding area to choose a career as a carer, because the number of workers had dropped significantly.
We understood that being a carer involves certain requerements in a person, so we talked to a selective part of the population. However, we wanted to highlight these requirements and turn them into great qualities. Carers help improve people's lives daily, which makes the job incredibly rewarding. It was also essential to show this. Once the casting was confirmed (the carer in the ad is, in fact, a real carer), the shoot went fantastic. The producer and director made the process very enjoyable.
CREATIVE: Patricia G.
PRODUCER: Will Leitch
CAMARA&EDITING: Andy Brown/Stu Gray
STV Creative February 20