We partnered with Parachute (an advertising agency in Glasgow) in order to develop creative concepts for a company who rents 5-a-side football pitches, called Goals. Given that this is a male dominant sport, the aim was to encourage more women to play football.
The concept we presented involved adding extra lines to the football pitch, creating the female symbol ♀ . This could be taken to professional football stadiums to invite more women to play or continue to enjoy this sport. We extended the concept to t-shirts and billboards with the copy "It´s our turn".
(MSc Creative Advertising 2019.)