The Scottish National Blood Transfusion Service (SNBTS) is the provider of safe high quality blood in Scotland. In order to adapt to the new COVID-19 measures and be more accessible, they were opening a bigger blood donation site in a shopping centre (The Centre, Livingston). We wanted to communicate the new opening with a friendly and engaging tone.
You could save a life in your next trip to the shops! In order to highlight the benefits of having a donation site in a shopping centre, we created an engaging animation on a shopping bag. We went for this minimalist illustration following ScotBlood brand identity.
CREATIVE: Patricia G.
PRODUCER: Frances Bell
ILLUSTRATOR: Graham Anderson
MOTION GRAPHICS: Andy Tomlinson
STV Creative April 20