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"Driving the M8 (Edinburgh-Glasgow) every morning can turn into a nightmare due to traffic jams"— said drivers. So we pictured the M8 like a horror movie, in order to encourage people to take the train as an alternative option. (MSc Creative Advertising 2019.)
A second creative concept for ScotRail brief. Using wheel clamps to demonstrate how cars can be static during traffic jams on the M8.
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