S K I L L S  D E V E L O P M E N T 

 S C O T L A N D 

The number of apprenticeships in Scotland dropped significantly due to the COVID-19 situation. In order to solve this problem, Skills Development Scotland offered economic support to employers who hired apprentices. The client had already been advertising on radio with the concept "a chance".

T H E   I D E A 

A chance can mean so much for one apprentice. I wanted to show what was really behind a chance by turning the words into animated icons. The style used in the illustration matches the fresh talent that young apprentices bring to businesses. Would you like to see what's behind a chance?


CREATIVE: Patricia G.
PRODUCER: Frances Bell
STV Creative February 21