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Wasa Waste Wins

An influencer campaign to tackle food waste in three different key markets. We challenged influencers to share their Wasa crispbread recipe with a food waste hack. They would then tag the next influencer to continue the train of Waste Wins. At the same time, we introduced a Wasa host in our own channels that inspired with more hacks to save food from going to the kitchen bin. 


8 influencers from three different countries joined the train of Waste Wins in the campaign,

Some influencers who took part:



A total of 8 recipe reels where Lucy shared the best food waste hacks!

Campaign structure:

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